Top 19 gaming startups to know (2024)

Top 19 gaming startups to know (2024)

Top 19 gaming startups to know (2024)

December 13, 2023

Innovative gaming startups that are improving the gaming industry

Nowadays, video games are not just ordinary tools for entertainment in our spare time, they’ve become much more than that. As the internet and technology are becoming cheaper and widely available, online gamers are increasing exponentially every day. With revenues of over US$300 billion in 2022 alone, the gaming industry is one of the fastest-growing industries in the world.

All this rapid development gives room for the launch of new gaming startups in this industry, but, like in any business. Some of the new startups will go bankrupt, some will be bought and taken over by other bigger startups. Only a small percentage of them will survive and grow into unicorns that will transform the future of the gaming industry.

The top 19 gaming startups

Let’s take a look at these 19 startups that have the potential to become unicorns one day and make big changes in the gaming industry.

Twin Suns Corp

Founded in 2020 in Seatle, WA is a video game studio that develops action games with AAA-class platform titles for consoles and PC. 

The founders of Twin Suns Corp. are all seniors with huge experience in the gaming industry. They have worked on Hitman 3, Gears of War, and the Halo franchises, among others. That says a lot about the potential this startup has for future development in the gaming industry.

SkyMavis

Is a technology-focused gaming studio with a focus on blockchain technology and NFT. This studio is founded and launched in 2019 with headquarters in the Central Business District, Singapore.

The company offers the Axie Infinity game, which uses NFTs to financially reward players as they play more. Sky Mavis also creates marketplaces for the trading of one-of-a-kind digital assets. Sky Mavis uses blockchain technology to develop games for the future that will be played in the metaverse.

EsportsXo

This is a gaming startup that comes from India. Founded in 2020 in Bangalore province it’s one of the fastest-growing esports tournament management companies that provides software to manage online tournaments. 

Their vision for the future is to create the world’s largest community of console, PC, and mobile gamers where all gamers will be in one place. And to start making VR projects for the metaverse.

Zynga

This is the startup that stays behind the well-known games Zynga Poker, Farmville, and World With Friends launched on Facebook. It was founded in 2007 in San Francisco, California, and is a pioneer in creating simple social games, which are popular among the people.

With an average of 37 million daily active users, it’s one of the biggest unicorn companies in the online gaming world. And its influence is growing even more, as they are currently expanding into mobile applications and virtual reality.

ScopeLy

Is an entertainment and mobile-first video game studio founded in 2011 with headquarters in Culver City, California, and operations on all seven continents. This is another multi-billion fast-growing unicorn in the online gaming industry.

In the range of games that the development team has created are games such as, “Star Trek Fleet Command,” “MARVEL Strike Force,” “Scrabble GO,” “WWE Champions,” “Yahtzee With Buddies” and “Stumble Guys,” among others.

Rogue Games

This gaming startup is launched in 2018 with headquarters in Los Angeles, California, and branch offices in San Mateo and Seattle. During this short span, the company has had huge success in developing and launching games for mobiles, PCs, and consoles. With this success, the company managed to assert itself as a major player in the gaming industry.

In the company’s portfolio, you can find a huge of games, including several award-winning such as Oz: Broken Kingdom, Sociable Soccer, Wild Life: Puzzle Story, Hexaflip: The Action Puzzler, Super Impossible Road, and many more.

Asobo Studio

Created in 2002 in Bordeaux, France. With 20 years of history under its belt, this French video game studio is considered a leading company in PC and console video game development.

In addition to the many projects that this studio has worked on, it can boast two big projects in the portfolio. Microsoft Flight Simulator and the award-winning project A Plague Tale: Innocence.

In the future, this company wants to focus on developing augmented reality solutions that will make transformations not only in the gaming industry but in other industries as well.

Jam City

Another unicorn launched in 2009 with headquarters in Culver City, California, and another nine studios located in the United States, Canada, South America, and Europe. This startup managed to make a huge success in the industry in a relatively short period.

In addition to the many popular games that this studio has made. The biggest success was recorded in 2018 with the game Harry Potter: Hogwarts Mystery. Since then, this company has seen continuous growth and development.

Itatake

This small startup comes from Northern Europe, more precisely Gothenburg, Sweden. Founded in 2011 with a team of just nine members, this company has seen significant success in developing games for mobile devices. Their games are in high demand and currently have over 13 million downloads and some of them are winning-award games.

Their plans include expanding their team of developers and producing even more mind-blowing games that will make an impact in the gaming industry.

Tiidal Gaming Group Corp

This is a Canadian professional esports, betting, and entertainment organization founded in 2018 in Toronto.

Tiidal has two subsidiaries Sportsflare and Lazarus Esports. Sportsflare offers reliable odds feeds and cutting-edge technology based on artificial intelligence solutions for sportsbooks, sports events, online betting, media, and video game firms. These solutions include a predictive engine, data platform, and trading services. Lazarus is the first recognized esports team in Canada and is rated as the best Canadian esports team based on past success.

The Sandbox

Is a gaming platform launched in 2018 by a group of software engineers. The Sandbox represents a gaming platform to provide a metaverse where cooperatively and without a central authority, virtual worlds and games will be produced. The platform allows users to customize and enjoy the game in any way by allowing users to animate three-dimensional objects, create games using in-game visual scripting, and NFTs to transfer assets from one game to another.

nDreams

The company was formed in 2006 and it’s located in Farnborough, Hampshire in the United Kingdom. In their portfolio, you can find projects made for different video platforms such as Play Station Home, The Virtual World on Sony’s Play Station Console, and so on.

In the last seven years, they are focusing on developing software for virtual reality headsets. So, from 2014 onwards, they have developed games that can be played in virtual reality too. Some of the game titles are: “The Assembly”, “Gunner”, “Perfect Beach”, “Little Cities” and many more. Their plans for the upcoming years are to start developing VR games for The Metaverse.

Build A Rocketboy

This company comes from The United Kingdom. Founded in 2016, with headquarters in Edinburg, Scotland, and operations in Hungary, The Nederlands, France, and California is another fast-growing game studio in the industry.

The studio works on a new project, a game called “Everywhere” and the plans for release are for 2023. The game is a multiplayer open-world AAA game with social and streaming integrations and user-generated content implemented through a “virtual sandbox” where users can design their worlds.

1047 Games

This is another fast-growing gaming startup. Within just 5 years of its launch, this small game studio evolved into a big VC-backed company and managed to raise over 120 million dollars in funding. This rapid development allowed them to develop the flagship game Splitgate, which soon became a huge success.

Their way of working is quite simple and flexible.Тhey believe that freelancing is the future of remote work. They employ talents from over the world who are willing to help to build and grow this startup into a big unicorn company.

Chaos Karts

This project is founded in London, UK in 2019. It’s a video game designed in kart-style and it brings a real-life go-karting experience to the players. The team behind this project wanted to provide a live-action video game experience for the tech-leisure market. The game let players race around circuits in a digitally projected world thanks to augmented reality go-karting tracks, and power-ups.

Gamee

It’s a video game project founded in 2015 with headquarters in Prague, Czech Republic, and office locations in Preston, UK, and Hong Cong, China.

Gamee is a social-networking-based mobile application where it connects gamers, brands, and crypto projects in one place through play. The studio provides a variety of minigames so that its users can play and compete against their friends on a social networking site. 

Since the studio has an open-source developer platform, anyone has an opportunity with contributing and creating games for Gamee.

Mythical Games

It’s a gaming studio launched in 2018 in Sherman Oaks, California, with operations in Seattle, Washington State, and Overland Park, Kansas. The owner designed the studio to connect businesses, players, and artists through individualized experiences and content. 

On the EOSIO crypto platform, the studio offers decentralized gaming applications that use blockchain technology to create games where players can own the assets they create. This allows users to create products that encourage people to the adoption of distributed ledger technology through games.

Paradox Interactive

This game company with headquarters in Stockholm, Sweden is around since 1999. In its working history, the company has expanded in Europe and USA, and now has offices in Delft, The Nederlands, and Seatle, Washington. Their main focus is developing PC-based strategy games.

In the company’s product portfolio, you can find Franchise brands including Stellaris, Europa Universalis, Hearts of Iron, Crusader Kings, Cities, Skylines, Tyranny, and Magicka. Additionally, Paradox is active in game publishing, in-house game development, and brand licensing for White Wolf. The company sells its games via Apple, Google Play, Sony Store, and the digital distribution platform Steam.

Game Way

Designed and launched in 2018 in Tigard, Oregon, it’s a video game project installed in airports across the US. The game brings unique entertainment to passengers to have fun while waiting on their flights

Each gaming station comes equipped with a Playstation 4 Pro that’s-loaded with games, a leather president, a 43″ 4K television, noise-canceling headphones, charging anchorages for your electronic bias, and space to store the luggage.

What do all these gaming startups have in common

As the gaming industry evolves, so do the game studios evolve as well. The game designers are already adjusting to emerging trends by including VR and AR technology, and the metaverse in their projects. As the list indicates, even relatively new startups in this sector are creating, distributing, and producing games that millions of people love them. 

Discover more creative startups that might interest you:

  • The best DeFi startups working on alternatives for the standard financal services.
  • Top media startups that are changing the way the media works in the online world.
  • Art startups with creative solutions for artists worldwide.

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6 supply chain challenges and how to solve them

6 supply chain challenges and how to solve them

December 12, 2023

Solving a supply chain challenges

Technology has advanced tremendously, solving many of the supply chain challenges bugging companies today. Nevertheless, it would be naive to claim that the challenges of supply chain management have decreased compared to past times. On the contrary, globalization, trade sanctions, Brexit, the eCommerce revolution and other economic factors have greatly overcomplicated supply chain management, especially for small and medium companies lacking the resources of big corporations.

Being aware beforehand of the most common supply chain issues can save you a lot of headaches if you’re entering the game just now. Even during relatively stable times, shifts in the economic landscape would still exist. As a matter of fact, even at perfectly prosperous times, supply chain issues would still be present.

6 supply chain management issues and their solutions

First and foremost, it’s important to identify the supply chain challengesyour company faces and not turn a blind eye to them. Then it’s imperative to work on fixing them. Some of these challenges will persist but if you learn to keep them under control, you’ll minimise the damage.

Let’s take a look at the most common supply chain management issues and how they can be solved.

Excess inventory

Excess inventory is one of the most common supply chain issues. But with product philanthropy, you can turn a losing situation into one that benefits both those in need and your bottom line. In other words, by donating your excess inventory, you can both help charities in need while taking advantage of a little-known tax break.

You can seek out free help from a gifts-in-kind organization. These groups are 501c3 nonprofits that act as go-betweens for companies with inventory to donate and qualified nonprofits in need.

The way it works is that a corporation ships their items to a gifts-in-kind organization. In turn, charitable access as much of the gifts-in-kind’s available products as they want, picking up the cost of shipping the items to them. The only stipulation is that the charitable groups have to either use the items themselves or give it to those in need in their community. They are not permitted to sell it.

Gary C. Smith, NAEIR

Miscommunication

The most common supply chain issue I see time and time again is miscommunication or misunderstanding of requirements leading to client needs not being met.

This can be solved by providing a written specification or work instruction that both client and supplier have read and agreed to ahead of time.

The specification should state, in clear language, what the client requires and the supplier should be given the opportunity to provide feedback or raise questions on its content prior to order placement.

We have seen a significant reduction in errors and issues with our supply chain since implementing specifications at the quotation stage.

Shipping capacity

Shipping capacity, especially during surge periods, can bring supply chains to a grinding halt. Many industries are currently feeling the pain of disruption caused by capacity shortages in last-mile delivery as the global pandemic has created a surge in online ordering and contact-less delivery requests.

It’s important that businesses create plans in advance of capacity challenges to ensure there is no disruption to their supply chains. Crowd-sourced solutions are an effective way to address capacity shortages, as they allow businesses to quickly scale up their capabilities quickly and seamlessly with networks of vetted, independent professionals.

Businesses should look for a logistics experts that thoroughly vet all referred contractors and supports projects with comprehensive insurance coverage, load tracking, proof of delivery, and billing support.

These on-demand solutions can provide essential services and keep supply chains moving, even when traditional carriers are stretched.

Shaun Savage, CEO and Founder of GoShare

Staying behind the curve

The #1 challenge of supply chain management is that it is constantly evolving.

Advanced technologies certainly help to improve the modern supply chain. It is critical that we are not only keeping up but that we are staying ahead of the curve. We solve this problem by finding scalable solutions that allow flexibility for anything the industry throws at us. 

For example, Ro-Ro, or Roll-on Roll-off, is the traditional method of shipping finished vehicles. This method can be challenging due to time, shipment, and volume constraints. Instead, we adopted containerized shipping which broadened our reach in the market and has allowed us to service more lanes safely and at increased efficiency.

Joseph Giranda, Director of Commercial Relations at CFR Rinkens

Speed to market

We often see customers focus closely on the amount of time their shipments are processed through our warehouse and logistics centres, instead of the entire supply chain. Our processes could take 24-48 hours while the time from the source to our facility is upwards of a month.

Our experience is that to improve speed to market it is imperative that one takes a holistic view of the entire supply from origin to the goods final destination. In our experience with some process mapping, along with some critical analysis of the timelines, we can usually find a day or two in the supply chain long before the goods arrive at our facility to improve this speed.

William McKinnon, President of Canadian Alliance

Lack of data integrity

A common supply chain challenge is a lack of data integrity and the solution is blockchain. Specifically, DL Freight, created by DLT Labs, is the world’s biggest implementation of industrial blockchain to date. This award-winning and market-leading technology seamlessly enables the flow of goods, information, and fees along any supply chain – with less than 1% disputes and a 97% increase in accuracy. It establishes transparency, auditability, and trusted facts which enable smart contracts to automate processes to improve efficiencies and reduce costs. 

Whether it is for frictionless trade finance, factoring, invoicing, automated payments, SLA compliance, OTIF fines and penalties, or other multi-party information exchange, businesses need to know that they are reducing risk, reducing administrative processes, and reducing costs with the best technology on the market.

Loudon Owen, Chair and CEO at DLT Labs

Find the right partners to operate

Conclusion

One could easily conclude that it takes a holistic approach, the right technology, and partners to resolve supply chain challenges . Moreover, it takes constant work to hold the reins and prevent an avalanche of negative reviews, clients screaming at you, and a bad reputation.

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Statistics you should know about packaging design (2024)

Statistics you should know about packaging design (2024)

Statistics you should know about packaging design (2024)

December 08, 2023

Importance of packaging for branding
Getting your packaging right can be the difference between a winning product and a dud.

Even if you have the best product in the world, unless a lot of thought has been put into the packaging design to cater to your customer base, you could find your product does not sell as much as you expect. The importance of packagingcannot be overstated – it is a key factor that impacts sales and perception of your product.

By taking a look at the following important statistics about packaging design, you can ensure you get your packaging right.

The material of your packaging matters

According to an Ipsos poll conducted on behalf of the Paper and Packaging Board, which is overseen by the U.S. Department of Agriculture, the material you use for your packaging matters. 

The material is a key part of packaging design, so it is important that you choose the right material for your products

Key findings of the survey include:

 

  • 67% of those surveyed said the materials used to package a product often influence the decision to purchase.
  • 67% also said paper and cardboard packaging is more attractive than other materials used for packaging.
  • 63% said paper and cardboard packaging makes a product appear to be a high-quality premium product.
  • 81% agreed that packaging design influences their purchasing decisions when buying gifts.

Premium packaging design matters

According to a survey by Dotcom Distribution, 61% of people surveyed said they are more likely to buy a luxury product more than once if it comes in premium-looking packaging. 

So, if you are selling high-end, luxury products like jewellery or perfume, ensuring your packaging design looks luxurious can help you attain more sales. 

On the other hand, if you package a premium product in the same packaging used for low-end products, it can drastically put off consumers.

    Unique packaging can help to get your brand known

    Packaging has become more important since the advent of social media because plenty of people now post photos or videos of them unwrapping newly arrived products, and those posts get a lot of views. 

    In turn, that means the companies who sell the products get free exposure and are more likely to see a spike in sales. 

    According to the Dotcom Distribution survey, 40% of consumers share images of their packaging on social media when the packaging design is unique or branded. 

    So, by adding branding to your packaging or coming up with a unique and interesting design that will get people talking, you can enhance your brand reputation, get word-of-mouth exposure, and sell more products.

      Transparency on labels matters

      According to Catalpa, 74% of consumers report transparency and honesty in product labelling help them to gain trust in a brand. 

      Being transparent about the information on your packaging labels is of the utmost importance in this era. If you want to build your brand, you have to build customer trust. Paying attention to your labelling is one sure-fire way of doing that. 

      A product that is honestly and clearly messaged also helps consumers to determine which products they should buy based upon their specific personal needs and desires.

        Think twice before you change your packaging designs

        This last statistic is perhaps the most important. According to Westrock, 52% of consumers have changed the product brands they buy due to new packaging designs. 

        So, if you do not think it is worth investing in an overhaul of your packaging design, think again. 

        However, it is important that you research how customers feel about your existing packaging and how they respond to any new packaging design considerations before you launch your new packaging design. 

        In addition to thinking about the material you use, whether your product is premium or not, how unique you can make your packaging, and how open and transparent your labelling is, you need to consider every aspect of your packaging to get it right, build more customer trust, and shift more products. 

        That means you need to look at the visuals, colours, graphics, logos, fonts, information, and every bit of the design process to ensure you come up with an effective packaging design that your customers will love and shout about. 

        Therefore, it can be helpful to learn graphic design basics before you proceed. You also need to consider the type of packaging you will use. For instance, you could use boxes, round containers, or pouches. 

        Thankfully, it is easy to come up with customised designs for packaging pouches to ensure you create unique and memorable designs that are sure to get noticed by your customers.

          Conclusion

          Now you have an idea of what consumers want from packaging and how they respond to different packaging designs, you can take the first steps in creating customised packaging designs that will help you compete in the marketplace and sell more products. 

          Though, you will also need to get the pricing right for your products.

          Explore different packaging options, take your customers’ wants, needs, and expectations into account, and make sure your packaging design matches your branding well. You could then soon see your products flying off the shelf.

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            Worst business advice to stay way from (2024)

            Worst business advice to stay way from (2024)

            Worst business advice to stay way from (2024)

            December 07, 2023

            Worst advice that entrepreneurs received

            Whether it’s well-intended or not, bad business advice can cost you a lot of money and even lead to complete failure. Today, in the era of self-proclaimed business experts, mentors, coaches, and so forth, every piece of advice should be taken with a dose of precaution. 

            Often, the worst business advice comes from people with zero business experience, or people who brush off digital transformation and new retail trends as unimportant.

             1. Just keep trying

             2. Get a propper job

             3. Stick to your business plan

             4. You are too young to start a business

             5. Settle for second best

             6. Listening to old-fashioned advice

             7. Just keep going and it will happen

             8. Customers with outstanding invoices

             9. You don’t belong there 

             10. Build a great product

            The worst business advice to listen to if you want to fail

            When you enter the entrepreneurial waters, you’ll get plenty of unsolicited advice. Sadly, most of the time it’s going to be bad business advice. But how do you tell good from the bad?

            Ten successful entrepreneurs share the worst business advice they’ve ever received and explain why you should never fall for it.

            Just keep trying

            The worst business advice I ever received was ‘just keep trying’. Yes, you have to be persistent, but not everything you try is going to work, even if you keep working at it. You need to recognize when something isn’t working and have the bravery to step back, pivot, and throw your everything into that.

            Roman Grigoriev, CEO and Founder of Splento

            Get a proper job

            There is lots of bad business advice and it has come from people with zero skin in the game. Here are three examples:

            • The customer is always right – No they are not. There are occasions where unreasonable requests need to be met with a firm “no”.
            • Pay for success only – A healthy business insists on being paid for the value immediately provided. A reckless business is one that willingly agrees to be the banker for often larger businesses with huge balance sheets (paid on success only). Lawyers, accountants, and a great many other professionals require money upfront as a sign of joint commitment, why shouldn’t you?
            • Get a proper job –  A refrain from corporate friends, who are addicted to a paycheque and believe that their job security is superior to my freedom.

            James Berkeley, Managing Director at Ellice Consulting

            Stick to your business plan

            I was once told, “Never deviate from your business plan”. My idea for Say It With Champers when starting out was to provide Champagne gifts for all the usual gift occasions throughout the year to the general public. After a few months, a corporate client asked me for a bespoke label design for their business. This made me realize it is a potentially big market and now roughly 80% of my turnover comes from corporate clients!

            I also provide personalized mini-Prosecco on top of the Champagne that I originally started selling, so if I had stuck to my original business plan from just 12 months ago my turnover would be approximately 10% of what it is now! For me, you need to be flexible and adapt to what the market wants as long as it doesn’t compromise your core business. Corporate Champagne and mini-Prosecco complement mine perfectly.

            Didier Penine, Founder and Director of Say It With Champers  

            You are too young to start a business

            I think the worst business advice I got when I wanted to start Kaizen was that for years, several people around me were convinced that I was setting up for failure. I wanted to launch my business at 21, but people twice my age and older bosses all tried to tell me I was too young, too inexperienced, and arrogant.

            Retrospectively, I think whilst what a lot of people thought would be ‘helpful’, actually stifled me from what I wanted to do. This notion of not being ready, or not ruffling feathers meant that I delayed starting my business by four years. Despite this happening, I am incredibly proud of my journey and now lead a successful business.

            My advice to any young entrepreneur is ‘don’t let people cloud your judgment or project their doubts onto you – take the leap and let your work do the talking.

            Pete Reis-Campbell, CEO and Founder of Kaizen 

            Settle for second best

            “Just take on the new person you’re thinking of for your team. You can collect references or give them a trial later on. Just set them to work right now.” This advice can, and does, have massive consequences if the person has talked a ‘good game’ and turns out to have a different set of skills from the ones you thought and ‘hoped’ you were engaging.

            The wrong person, in the wrong role, at the wrong time can have a massive ripple effect within a business. That ripple can have far-reaching consequences across your business for months and sometimes years to come. The problems you’ll face include cleaning up their mess after they have left or you have got rid of them; spending extra time (sometimes a lot of time) in managing them or micro-managing; trying to make them ‘fit’ the role or hoping they’ll change; sometimes disruption of company culture; lowering of standards etc.    

            What you want to do is to take on outsourcing or hiring the very best talent matching their skills and attitude to the role or project you want them to work on. One person doing one thing. 

            In the words of Dan Hill “Hire slow and fire fast”.

            Sheila Holt, Founder of Sapphire Lending 

            Listening to old-fashioned advice

            For the last 9 years, I have run a unique and independent fashion brand. Right from the start, I went for advice to the recommended on the highest bodies, such as UKTI (now DIT), UKFT, BTAA, and others. Most of the advice I got there was old-fashioned and wrong. I lost tens of thousands of pounds following them.

            Everybody who works for such organizations is not business savvy themselves and not up-to-date at all. All their advice is based on somebody’s 15-20 years old experiences and today, in the digital age, when everything changes almost monthly, all their knowledge is less valuable. 

            • Trade exhibitions? Waste of money.
            • Agents? No way!
            • Distributors? Only in Japan and Golf Region.
            • PR and press? Only digital and you can have it almost for free.
            • Influencers? Only if you REALLY know what you are doing.
            • PPC? If you are not a reseller of cheap goods from China, there are much better places to put your money at.

            Irina Bragin, Managing Director at Made of Carpet 

            Just keep going and it will happen

            The worst business advice I’ve ever been given or seen given is “Just keep going or keep grinding and it will happen”. 

            Truth is, many fledgling entrepreneurs aren’t skilled at realizing when they may need to get a part-time job to fund their new venture or they vastly under-forecast the cost of marketing and sales. This advice lures people into thinking ‘the harder I work, the quicker/better it will come’, when in fact they need to slow down, step back, and properly assess why they aren’t progressing.

            Never just keep grinding. Always plan, measure, and assess.

            Paul Sullivan Founder and CEO of BIAS 

            Customers with outstanding invoices are a business asset

            The worst business advice I’ve ever received is that customers with outstanding invoices are a business asset. Money isn’t money if it’s not in the bank, and all SME owners know how important it is to have funds in the bank. I never consider customers who aren’t paying their bills an asset, because if they go bust, we have nothing.

            Michael Fontana, Director at Optionbox 

            You don’t belong there

            The worst business advice I received was given to me by a business adviser in 2008:

            “Don’t go into the video game wholesale industry, you’re young, black, and have an attitude problem. Go into coding and development where the crowd is younger, diverse, and not all white 50-year-old men who won’t trust you and won’t let you into their inner circle.”

            Fast forward 12 years, I still run PhenomGames today, which now operates only in Europe. It survived the recession, and even me losing the ability to walk. I’ve started well-being for a performance coaching company to help others on their journey, and I wouldn’t be here today if I had taken that advice.

            Lee Chambers, Founder and Coach, Essentialise 

            Build a great product and the customers will come

            This is very misleading advice as it is trying to say that value brings customers but investing in building something before you actually test the market is extremely risky. I would have preferred to be told ‘build a prototype or simply showcase the vision and release it to the market’. This way you will measure how exactly are your customers and gather a little fan base prior to launch. 

            Irina Georgieva, Co-Founder and CEO of Enterprise League

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            TikTok marketing for small businesses: Best use case (2024)

            TikTok marketing for small businesses: Best use case (2024)

            TikTok marketing for small businesses: Best use case (2024)

            December 06, 2023

            Tiktok marketing for small businesses

             Like business owners haven’t had enough on their plates with Instagram, Facebook, Pinterest, Linked In, Youtube, and co., now a new social media has taken over the world by storm. But isn’t TikTok that silly app where people dance? Is it so valuable for marketing?

            We’ve asked experts in the field to give you the answers that confuse you when you think of TikTok marketing for small business, and also small business owners who already took their place on TikTok to share their experience and give you first-hand advice on what social media designs that set business trends on TikTok.

            First-hand tips for using TikTok marketing for small business

            Small business owners agree that with TikTok’s growing popularity, trending content, influencer marketing, and advertising, you will capture an audience and even grow your brand. Although TikTok attracts a young audience, using TikTok marketing for small business can put a spotlight on your brand, as it is the most widely used social platform.

            Not sure how to do it? Here is the best first-hand advice you can get, from small business owners who are already down that road. Keep reading to learn from their experience.

            Be brief and to the point in your messaging

            TikTok is becoming a leading platform for sharing tips, tricks, and reviews of your products and services. We use it because we can connect authentically with followers and can better track the results of those connections.

            TikTok lets you be very strategic in your audience targeting and gives smaller advertisers and content creators the same tools as the bigger spenders. My biggest tip to businesses looking to break into using TikTok is to be brief and to-the-point in your messaging.

            Rob Freedman, VP of Marketing at Fourlane

            Don’t overspend on production

            As a platform that places increased emphasis on younger demographics, it is an excellent way to attract 16-24 year-olds to your product or service. However, do not expect an immediate ROI. Rather, use it as another source of validation along the customer acquisition funnel. 

            Specifically, small businesses should utilize music to successfully do TikTok marketing for small business. More than anything else, however, don’t spend an extensive amount of your marketing budget on production. The most effective source for TikTok is lo-fi mobile phone videos that are simple, 15-30 seconds, and easy to understand.

            Ryan Craver, Co-founder of Mallary by Matthew

            Be and look comfortable

            We have started using TikTok to market our real estate business, and I would advise those who want to do the same to make sure their content is entertaining. In this competitive space, some may consider options like buying TikTok views to boost visibility, but I believe in organic growth. I post real estate advice videos and virtual tours of celebrity homes.

            You need your videos to be shared and liked so that they continue to reach more people. If you look uncomfortable or forced, the content won’t work for TikTok. TikTok is less about refinement and more about personality.

            Khari Washington, Owner of 1st United Realty and Mortgag

            Collaborate with smaller influencers

            TikTok is a large beast that can fail very quickly from a business content perspective. When advertising on TikTok, utilize influencers. Find smaller influencers and partner with them to help promote your products.

            B2C does the best when selling on TikTok, it is very difficult to sell B2B on a platform that is dedicated to mainly Gen Z and younger millennials. If you are not interested in partnering with influencers, stick to either content focused on humor or information. Those are the 2 genres that receive the best engagement on TikTok. 

            Anthony Santomo, CEO of Gourmet Growth

            Post “work in progress” videos

            Posting content that shows how you make the products you sell can drastically boost brand awareness. People love to see the work that goes into creating products.

            My advice to people just starting out posting on TikTok would be to stay consistent and don’t get discouraged! Shorter videos are liked better by the TikTok algorithm. Don’t take it too seriously and try to post once a day or every other day! Engage with the community you’re in and interact with your followers.

            Chloe Sisson, Outreach Coordinator for Zen Media

            Host contests and giveaways

            We post pictures and videos of our product on TikTok. This content has allowed us to gain followers and build relationships with other businesses. We have also used TikTok to host contests and giveaways with the random people following our account and this has exponentially grown our customer base!

            The one piece of advice I would give is to collaborate with TikTok Influencers. You don’t always have to hire the most popular influencers as you can hire micro or nano-influencers who you can partner with to help you get results. These smaller creators may even garner more brand engagement than their larger counterparts.

            Sometimes, you may benefit from user-generated content but this will only happen if your business or content is trending. This is why it is important to be very creative while generating content.

            Austin Dowse, CEO at Aimvein

            Marketing on TikTok with product placement

            Product placement with influencers is a special form of advertising for brands that are looking for visibility on TikTok. Unlike traditional ads that interrupt our viewing experience, product placement enables brands to be visible on TikTok in the most “natural” way possible. 

            TikTok marketing for small business means you have a chance to create a non-invasive social media strategy, minimize the risk of ad-skipping, and getting the attention of people who may be difficult to reach with conventional advertising.

            But as every social media platform has pros and cons, there are some downsides with TikTok as well. Unfortunately, finding the right TikTok influencers to work with can be difficult and TikTok’s dominantly young audience might not be appealing for some brands.

            So before spending your time creating your marketing strategy, or agree to collaborate with an influencer, do your research well so you will maximize your chances to achieve the desired results.

            Charles Bisaillon, Founder of TikTokPlacement 

            When using TikTok marketing for small business, content is king

            We already know how effective video marketing for small businesses is, but not every brand has the resources to create professional video content.

            Therefore, the most amazing part is that TikTok is the new home of homemade vertical video, and as a result, your content does not have to look professionally produced in the same way that a traditional ad would. You can see what type of content is popular by using the ‘Discover’ feature, to check out trending content. 

            As with other platforms, hashtags are also a key way of getting your posts in front of the relevant audience – pick three or four pertinent hashtags and don’t go overboard here. If you bandwagon the most popular hashtags but your video is irrelevant, it’ll be ignored, and looked upon unfavorably by the algorithm.

            Reece Halkett, Digital Marketing Manager at Better Agency

            Is TikTok advertising worth it?

            Social media platforms, when they’re in earlier stages of development, are a bit like the Wild West. The rules are less clear-cut, and businesses can get away with more for less. Of course, over time, the Wild West gets developed, and there becomes a lot more of a structured, codified way of existing and marketing on the platform. TikTok is in the middle of this transition. 

            What this means is that there are some routes that can provide major ROI and others that might completely fail. It’s entirely dependent on the business and how it exists on the platform. There are routes like traditional advertising, which places ads in users’ feeds similar to Instagram. These are great for lower-funnel KPIs, where the intent is to drive purchases on specific products. 

            So, if you choose TikTok advertising besides the organic social media marketing, is entirely worth it as long as you have at least a few hundred dollars in marketing budget to test and learn. Perhaps more than any other platform, the creative execution of the ads is extremely important, as younger generations are increasingly more adept at tuning out — and calling out — brands who act (and are) out of touch. 

            As with all advertising and marketing services, it, of course, helps to hire an outside expert to execute on the platform if you’re able to afford it. If not, simply learning more about the platform and its potential can get you started. In no time, TikTok will be as essential to your marketing spend as Facebook and Instagram. 

            Sam Hoffman, Freelance TikTok consultant

            The 3 golden rules for TikTok Marketing

            TikTok brings a lot of opportunity and visibility for businesses, especially the B2C ones. If done right, TikTok can even be a launching platform where someone can test an idea and have a community before they even have something to offer.

            This is what happened to my project, I started TikTok before I had anything to sell, grew my account to 170k followers, then started to monetize it.

            Here are 3 tips for businesses on TikTok:

            Don’t rush it!

            TikTok is a new way of communicating, this is why you should take the time to understand it before posting. In order to gain visibility, you must adapt your content. Reusing an old marketing video might not fit. Spend a few hours just observing, scrolling the for you page.

            It’s not Instagram

            People want the entertainment, the “quick win”, to have fun or learn something. Showing off isn’t enough, you need to bring value.

            Follow the trend

            Keep an eye on what’s trending and adapt it to you. Don’t be scared to dance or be silly, this is your chance to show your human side. Do challenges, use the viral songs, but make sure TikTok owns the right or it’s free to use.

            Claire-Lise Laplace, freelance TikTok consultant

            Conclusion

            All in all, TikTok marketing for small business has proven extremely effective for B2C businesses whose target audience are generations Z and Y. So if you have the dance moves and don’t mind showing your humorous side, this platform is perfect for you.

            However, you should take into consideration that TikTok’s sketchy privacy and safety controls and practices are the reason why many companies and countries have banned it.

             

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