Uncover the value of using call tracking in your business

What is call tracking?

To put it simply, call tracking is a way to link customer calls back to the campaign or other source that brought them to your business. Every marketing channel and campaign can be assigned unique phone numbers, which are then recorded in the system whenever someone contacts you through them.

In this way the business can keep track of exactly where each customer or lead has originated, in addition to a wealth of other valuable data that the specific call tracking software package offers.

Importance of call tracking software for businesses

So, why is this software so valuable to your business?

Know the origin point for every customer call

While the performance of a pay-per-click (PPC) campaign is crucial to understand and monitor it can be difficult to see just where your conversions are coming from if you have multiple campaigns running at any given time.

Therefore, it is enormously valuable to have a simple way to attribute each and every customer lead to its actual origin point. As call tracking software allows you to assign different numbers to each marketing campaign or other potential point of contact, your business can easily track the performance of each ad or social media post.

Whether someone calls you based on a visit to your website, a Google AdSense placement or a marketing email it will be correctly attributed and credited, giving your business a much better overview of how its tactics are performing.

Gain insight into keyword effectiveness

Making use of speech recognition technology the software can monitor the purpose of the call and identify potential keywords used in the conversation that can have value in future marketing efforts. If a customer fails to mention keywords that you’ve built a campaign around then this could be the sign for you to reassess.

Using insights that would be hard to collate without the use of specialist software your business can ensure that it’s targeting the right keywords and not wasting budget.

Make your ROI clearer

On the matter of budget, it can be difficult to properly calculate the Return on Investment (ROI) of a marketing campaign when it involves phone call leads.

Although Google Analytics makes it easy to keep track of digital leads in terms of website clicks this doesn’t help when it comes to customers who contact your business via phone. And phone leads can be some of your most valuable conversions.

With call tracking software your business can make sure that no lead generation is unaccounted for, resulting in a much more accurate picture of any given marketing campaign or keyword’s true ROI.

Conclusion

With so many definite benefits to your business the case for implementing call tracking software is clear. So, increase the efficiency and effectiveness of your marketing campaigns today by starting your call tracking journey.