Business Tips

How gift baskets help retain customers and employees

December 07, 2022

How gifts baskets can help you retain both employees and customers

There’s a similar saying that goes, a bird in hand is worth two in the bush, and that can’t be any truer when it comes to business. To achieve long-term success, a business needs to find ways to ensure they retain their employees and customers. And gift baskets are one of the best ways to do so.

In this piece, we shall take a look at how gift baskets can help improve customer retention and employee retention in your business.

Importance of customer retention

For starters, retaining existing customers is far much cheaper than attracting new ones. Also, customer retention helps to build loyalty and trust in a brand. Besides being a great way to drive future sales and profits, the loyal and satisfied customers you retain can spread the word and help attract new customers to the business. They can act as your brand ambassadors.

Importance of employee retention

Keeping a keen eye on employee retention helps ensure a stable and motivated workforce, which is essential for providing quality customer service, ensuring productivity, and driving innovation.

Oftentimes, a high employee retention rate also means saving time and spending less on staff recruitment, training, and onboarding. Retaining talented and experienced staff is essential for any company to maintain a competitive edge.

Effectiveness of gifts baskets for customer and employee retention

Gift baskets are a great way to show customers and employees that you value their loyalty and hard work. They are an effective way to reward customers and employees for their patronage and dedication.

To customers

Whether you send it as a thank you for their patronage, congratulations for a milestone, or just to celebrate important holidays with your loyal customers, gift packages are also an amazing way to create positive customer experiences. They can be effective in building lasting relationships with customers.

A customer who occasionally receives a thoughtful gift basket is more likely to come back for more and choose you over your competitors whenever they need products or services that you offer.

To employees

Gift baskets can also be an amazing way to show recognition and appreciation to your employees for their hard work and dedication. You can send one to an employee after a successful project, to celebrate a job well done, or just to wish them a happy holiday.

Either way, a thoughtful gift can go a long way in making your employee feel appreciated and valued. They can help motivate employees to work hard and remain loyal to the company.

For businesses

As you can tell from the earlier points above, gift baskets can be a great way to create strong relationships between your brand and your customers as well as your employees. Besides helping to improve employee and customer retention, gift baskets can also benefit your brand or business in several other ways. These include:

Increasing revenue

With many customers coming back for more, a boost in sales is likely to occur. This will ultimately mean higher revenues and profits.

Brand promotion and advertising

Having things like branded t-shirts, mugs, and pens in gift baskets can be an effective way to promote your brand without being salesy. These gifts can also be shared and seen by others, which means advertising without actual advertising.

A motivating workplace

Employers who feel appreciated are more likely to work longer in your company. They’ll be happy and more motivated to go the extra mile, which means increased productivity and efficiency.

Lower costs

Gifts can significantly help reduce the costs associated with advertising, hiring, training, and more.

Tips when sending gift baskets to staff and customers

To maximally enjoy their benefits in promoting customer and employee retention, here are some tips you could use when sending gift baskets.

Ensure proper timing

When sending gift baskets to staff and customers, the last thing you want is for them to create the wrong impression and potentially damage relationships. Proper timing is essential.

For instance, a gift basket meant for Christmas might not mean much to a customer if they receive it in January. If you want the gift to serve as a motivator for staff before an upcoming project, it’s essential to send it at some time closer to when they achieved their last milestone or completed a demanding project.

Choose appropriate gift items

It’s also essential to consider gifts that would be appropriate to the recipient, with the purpose and occasion in mind. If the recipient is celebrating a birthday or an anniversary, consider including a card or another special item to mark the occasion.

For sensitive events like Valentine’s Day, gift cards, wine, chocolates, and jewelry are generally safe but you can also do it with flowers. Just make sure to accompany the flower bouquet with a heart-warm message that highlights your business or brand as the source to avoid sending the wrong message.

Personalizing the gift basket

Adding a personalized card or note to the gift basket can make it even more special. This will show the recipient that you put thought and effort into the gift. You can print a card that bears your business logo or wrap the gift with a custom-printed ribbon to help increase brand recognition.

Tailor it to the recipient

Lastly, don’t forget to consider the recipient’s tastes and preferences when choosing the items to include in their gift basket. If your recipient is a customer, you can brainstorm ideas from their purchase history, past inquiries, or lifestyle if you’re lucky enough to know them on a personal level. For staff gifts, you can always consider borrowing hints from their close colleagues at work.

With the above in mind, you have all the reasons to start thinking about sending gift baskets to your staff and customers.