You can find graphic design everywhere in different ways and forms. It plays an important role in the success of every business. The graphic engages, entertains, educates, and informs us. Businesses know that they need a great graphic design to remain relevant.
Today, customers meet different designs every day. From business cards, social media content, posters, products, websites, and packaging, every business is trying to stand out and attract the attention of its customers.
5 simple ways to get graphics for your startup on a budget
Unfortunately, great design is not affordable for most small businesses. Big players will spend a lot of money on their graphic design needs. How can small businesses and startups get graphics that make them stand out? Here is how;
Turn a photo into a cartoon
One of the most important things that startups need to think about when creating graphics for their businesses is engagement. Cartoon effects and brand mascots are very efficient graphics in keeping your customers engaged.
Apart from being memorable and eye-catching, cartoon effects add a playful nature to your interaction with customers. This is important in showing them that your business is approachable and friendly when dealing with customers.
It also adds a different dimension to your brand. To turn photos into cartoons, you do not need to hire an expensive graphic designer. This is because you can cartoonize a picture using BeFunky easily within a couple of minutes.
Use freelance graphic designers
Do not be surprised when you have to work on your business’s graphics on your own. However, not everybody is good or likes working on things to do with graphics. In addition, you might be busy with other things, leaving you with less time.
Fortunately, you can also outsource your graphic design work to freelance designers. Even though you might lack enough funds for outsourcing work, the good news is that you can easily find affordable freelancers today.
After setting your budget, visit freelance marketplaces such as 99Design, Fiverr, and Upwork, among others, and look for freelance graphic designers. You will be surprised by how affordable this option is. Interview them and choose one who meets your requirements.
Use templates
As a startup business, you will find yourself constantly creating graphics for your business to implement personalized marketing for your brand. This means that you might be creating different graphics every day, something that can consume a lot of time.
The simplest and most cost-effective way to do this is by creating templates that you can use from time to time. For instance, if you create twenty Facebook graphics every day, you can use online tools and create a folder named Facebook Templates.
Here, ensure that you have a couple of templates that you can use when creating graphics for your Facebook posts. This will speed up the time you spend creating your graphics. In addition, it will give your graphics a uniform outlook, something that is important for branding.
Community colleges can help
Did you know that you can use community colleges to do a lot of things for you? Well, they are among the best but untapped areas where startups and small businesses can access great talent.
The first thing to do is to look for a community college that offers work skills and technical development in your area. You can then talk to the administrators and explain what you are looking for. These colleges try as much as they can to connect their students with businesses.
Here, you will get amazing talent from students who are learning to become graphic designers. As they create graphics that meet your requirements, they will also understand what the market wants and gain some much-needed experience.
Contact marketing associations
Did you know that you can use community colleges to do a lot of things for you? Well, they are among the best but untapped areas where startups and small businesses can access great talent.
The first thing to do is to look for a community college that offers work skills and technical development in your area. You can then talk to the administrators and explain what you are looking for. These colleges try as much as they can to connect their students with businesses.
Here, you will get amazing talent from students who are learning to become graphic designers. As they create graphics that meet your requirements, they will also understand what the market wants and gain some much-needed experience.
Conclusion
In conclusion, you do not have to spend a lot of money creating graphics for your startup business. The options discussed above are simple and cost-effective for any up-and-coming startup that is looking to have amazing graphics while not breaking their wallet.
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- Proven ways to reduce the operating cost of your business.
- Foretelling: transform your business by predicting future trends.
- Warning signs of a terrible boss that everyone must be aware of.
- These sources of business knowledge can shape you as a professional.
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