How to leverage the power of SMS marketing

An overview of SMS marketing

Short message service (SMS) marketing is the process of sending adverts to customers by text message. It’s another term for text message advertising. You can use this strategy to communicate time-sensitive offers and updates.  

You’d want to invest in SMS marketing for various reasons. For one, creating and sending messages doesn’t generally require investment in expensive tools. You can even use your personal phone to deliver promotional messages to customers. Essentially, this approach can provide you with a convenient and cost-effective way to market your business and engage with your customers.

In addition, today, most people use mobile phones to communicate. Therefore, leveraging the power of SMS marketing enables you to connect with a vast audience, increasing your chances of generating more leads. Another benefit of SMS marketing is that it has a higher open rate than most other promotional options. Therefore, more people will view and consume your content, boosting your conversion rate.

While that’s the case, your SMS marketing won’t be as effective if you’re going to disturb your clients with promotional messages. Irritated clients will likely ignore or opt not to respond to your messages. Fortunately, you can leverage the power of ringless technology. Ringless technology allows you to deliver pre-recorded messages to customers using a non-intrusive method and the friendliest delivery model. In this approach, clients have the option to open your messages when it’s most convenient for them, enhancing customer responses. 

As a good start, you can check out Drop Cowboy Ringless Voicemail or any similar service provider to aid you in exploring SMS marketing.

Tips for leveraging the power of SMS marketing

If you’ve decided to invest in SMS marketing, here are some effective tips to ensure success.  

Know your clients

One of the great strategies to build an effective SMS marketing strategy is to know your customers. That’s true since you can only personalize your marketing messages or pitches by getting to know your target audience. As such, you can enhance the customer experience to generate more leads. 

Among the best ways to know your customers is to utilize customer relationship management (CRM) software. It enables you to know and gather information like your customers’ interests, purchase patterns, age brackets, and where they live, to name a few. From there, you can segment your target audiences for targeted promotions. You can use tools like Power Dialer to send bulk messages if you’re targeting many clients. It’ll help you to save time and money. You can also use such technology to streamline other telephone operations.

Build an SMS marketing team

Connecting with many customers via text messages may require you to be hands-on since you’re likely to be on the phone or computer distributing messages and responding to clients. Therefore, you might not get enough time for other tasks. This is where creating a dedicated team to focus on and manage various SMS marketing activities can come in handy.

Some of the specialists you can hire for your team include a social media expert, a digital creative designer, and a marketing professional. On the other hand, you can also opt to partner with marketing agencies to seek proper assistance when implementing SMS marketing strategies.

Always include calls to action in your SMS campaigns

The primary purpose of any marketing campaign is to allow clients to engage with your content. The same applies to SMS marketing. When more people engage with your messages, the more they consume your content, which goes a long way in boosting the visibility of your brand.  

One of the best ways to ensure customers engage with your messages is to include clear calls to action. This involves adding a small phrase or link to your texts to encourage clients to take desired actions, like visiting your website to make a purchase or subscribing to the service your business is offering.

Respond to customers in real time

Once you message customers, you’re forming personal connections with them. And when they respond, it means they’re interested in your business. It, therefore, makes perfect sense to respond to them.

However, you must respond in real-time. A delayed response could negatively affect customers’ experience, and most may consider finding assistance elsewhere. Therefore, ensure you promptly respond to clients’ concerns and give them valuable feedback. 

Conclusion

Whether you’re a startup or your company has been operating for a while, investing in SMS marketing can be beneficial. It enables you to connect with many clients in no time. You can consider the tips above to leverage the power of SMS marketing for your company.